Fashion photography in Berlin covers a lot of ground. It ranges from runway coverage at Fashion Week to brand campaign shoots and editorial portrait work out on location. This spring I had the chance to do all three. Here’s a look at how I approach each type of shoot differently.
Shooting FWA Berlin Fashion Week
Fashion Week photography is a different discipline entirely from a planned studio or location shoot. There’s no controlling the light, the pace, or the crowd. The job is to read the room, anticipate the moment, and move into position before it happens. Covering FWA Berlin Fashion Week meant working fast, staying unobtrusive, and trusting instinct over setup.
If you’re a designer or brand showing at Fashion Week, you need reliable event and runway coverage in Berlin. This fast-paced documentary approach is exactly the service I offer alongside my studio and location work.
A Campaign Collaboration with Lamoda.me
Working with model Agnese and stylist Iphi on a campaign shoot for Lamoda.me by Castin was a completely different pace. It meant planned looks, considered locations around Berlin, and a clear brief to work from. Campaign and lookbook photography like this is about consistency. Every image needs to sit together as part of one cohesive set, with matching tone, colour, and styling from frame to frame.
This is the kind of collaborative brand work I enjoy most. It starts with sitting down with a stylist beforehand to understand the brand’s visual language. From there, I build a shot list that delivers a gallery the brand can actually use across their site and socials.
Editorial Portraits Around the City
Between the planned shoots, I also spent time building out purely editorial portrait work. I used Berlin’s architecture, natural light, and street backdrops as the set. These are the images that let a model’s portfolio breathe a little. They’re less about a specific brand or brief, and more about mood, styling, and strong, simple portraiture.
Editorial sessions like this work well for models building or refreshing a portfolio. They’re also a good fit for anyone who wants portraits with a more considered, fashion-led feel than a standard portrait session.